Innovative new retail partnership underpins both brands’ commitment to Irish provenance and community-based retail as Guaranteed Irish business leaders
DUBLIN: 31/03/2025 - United Hardware DAC, which supplies and operates the Homevalue retail brand, is delighted to announce a new strategic partnership with DID Electrical. Two of Ireland’s leading ‘Guaranteed Irish’ retail brands with a combined footprint of over 110 stores nationwide will now collaborate to enhance customer access to home appliances from well-known brands.
This new agreement also sees the launch of the innovative ‘DID Essentials’ brand and reinforces DID Electrical’s long-standing commitment to supporting Irish retail. It further strengthens its role as a champion of Guaranteed Irish businesses, aligned with Homevalue’s commitment to the Guaranteed Irish badge.
Through this partnership, DID Electrical is expanding its footprint by reaching more corners of the country and partnering with local retailers across Ireland. The new ‘DID Essentials’ brand will offer customers a carefully curated selection of electrical products, combining value, quality, and reliability, all while supporting local businesses.
“As an Irish-owned company, our commitment to supporting local communities and businesses has always been at the core of what we do,” said Ciaran McCormack, Managing Director of DID Electrical. “By partnering with United Hardware, we are strengthening our ability to provide Irish consumers with quality electrical products while ensuring that local retailers thrive. This partnership aligns perfectly with our values and our passion for Irish retail.”
“We are delighted to partner with DID Electrical Appliances Limited, a company that shares our dedication to Irish retail and quality customer service,” said Paul Candon, CEO at United Hardware. “By bringing ‘DID Essentials’ into Homevalue stores, we are expanding the offering available to our customers and ensuring they can access the latest home innovations and high-quality brands, conveniently and affordably via local, Irish-owned retailers. Choosing to shop at Homevalue stores means customers are supporting local businesses and communities and helping to keep money and resources within their local economy. Our collaboration with DID Electrical further enhances this commitment.”
The rollout of new ‘DID Essentials’ into Homevalue stores, commencing in 2025, will further solidify both brands’ presence in Ireland, providing customers with greater access to trusted products and services. This initiative represents a significant investment in Irish retail and underscores both companies’ shared vision for a strong and sustainable local economy.
About United Hardware
As an indigenous, locally owned, and Guaranteed Irish accredited business, UHL supplies and operates the Homevalue retail brand on behalf of its members who together have over 150 stores (90 Homevalue branded) across Ireland and employ approximately 2,000 people catering to a diverse base of trade and DIY customers.
Headquartered in Dublin’s Citywest, it operates a 150,000ft2 purpose-built distribution centre in support of its objective to deliver enhanced purchasing power, marketing, logistics and business advisory support to its independent hardware, homeware, DIY retailers.
At United Hardware, our sense of commitment to the community is what Irishness is all about and represents a true testament to our heritage and our determination to prevail. We are delighted to showcase our unique sense of Irishness as part of Guaranteed Irish, proudly showcasing the GI symbol of trust on our stores, as Ireland’s leading indigenous and family-owned Home, Garden, DIY and Builders Merchants, operating in the hearts of Irish communities up and down the country. Customers can shop at Homevalue and affiliate stores nationwide, safe in the knowledge that they are not only supporting their local business but also a local business that provides local employment.
About DID Electrical
Founded in Dublin in 1968, DID Electrical has remained proudly Irish-owned and operated for over five decades. From its beginnings as a single store in Dublin to becoming a nationwide brand, the company has stayed true to its roots, supporting local communities and Irish jobs along the way. As a Guaranteed Irish member, DID Electrical takes pride in championing Irish values while continuing to grow.
DID stands for Deliver, Install, Demonstrate, a name that has always been about more than just selling products. We believe in making life easier for our customers, ensuring that when you buy from us in any of our 22 stores, you get expert guidance, professional installation, and full support in using your new appliances.
