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DID Essentials brings the trusted quality and expertise of DID Electrical into smaller stores which are more convenient and offer a streamlined shopping experience.
And as a Guaranteed Irish brand, DID Electrical has a long-standing commitment to supporting local communities nationwide. DID Essentials brings that commitment further, reaching more corners of the country by partnering with local retailers across Ireland.

A convenient shopping experience:

  • The well-known, well-loved DID brand is now closer to more customers.
  • Streamlined shopping experience with best sellers from major brands. Combined with other home and garden stores to shop under one roof.
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What does DID Essentials stand for?

  • Convenience:
    Quick, efficient, and easy access to everyday home appliance essentials.
  • Simplicity:
    Hassle-free shopping with a focus on what matters most.
  • Expertise:
    Knowledgeable service, offering the best advice and solutions.
  • Trust:
    A reliable brand backed by the heritage of DID Electrical.
  • Value:
    Competitive pricing without compromising on quality.

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