Our Mission

At DID Electrical, the things you care about are the things we love to take care of. This philosophy has guided us since 1968 when our first store opened in Dublin. From those early days, we have grown into one of Ireland’s most trusted electrical retailers, with 23 stores nationwide and a strong online presence.

For over five decades, Irish households have turned to us for expert advice, quality products, and unbeatable service. Whether you’re upgrading your kitchen, enhancing your home entertainment, or exploring the latest in smart technology, our team is here to support you every step of the way.

A legacy of service

DID stands for Deliver, Install, Demonstrate - a name that has always been about more than just selling products. We believe in making life easier for our customers, ensuring that when you buy from us, you get expert guidance, professional installation, and full support in using your new appliances.

While the business has evolved, our mission remains the same: to help you find the right products for your home and lifestyle, backed by trusted service and expert advice.

The things you care about matter to us

We know that purchasing electrical products is about more than just the item itself - it’s about the experiences it enables. From the perfect cup of coffee in the morning to the big game on a crystal-clear TV screen, we understand that the right appliances make a difference in your daily life.

That’s why we go the extra mile to ensure you find the best products to suit your needs, with expert advice and a seamless shopping experience.

A seamless shopping experience

We make it easy to shop with us, whether in-store or online.

Nationwide delivery: Get your products delivered quickly and safely, no matter where you are in Ireland.

Click & collect: Order online and pick up at your nearest store at a time that suits you.

Professional installation: From washing machines to built-in ovens, our expert team ensures your new appliance is set up correctly.

Recycling service: We take care of your old appliances, ensuring responsible disposal in line with environmental best practices.

Proudly Irish

DID Electrical has been serving Irish homes for over 50 years. As a proud member of Guaranteed Irish, we are committed to supporting local communities, creating jobs, and delivering the highest standards of customer service.

We understand the needs of Irish households and work hard to bring you the best value, the latest technology, and the expert knowledge you can trust.

A team that cares

At DID Electrical, our people are the key to our success. Our team members are experts in their field, passionate about helping customers, and always ready to go the extra mile. Whether you need guidance on the latest tech or advice on the best appliance for your home, our friendly staff are here to help.

We also believe in fostering a supportive and inclusive workplace where every team member has the opportunity to grow and succeed. Through training, career development, and a strong team ethos, we ensure that the values of care, respect, and expertise are at the heart of everything we do.