Apple Watch Series 10: Thinstant Classic.
Introducing the Apple Watch Series 10 featuring the biggest display ever with more screen area and the thinnest, lightest design yet. Experience groundbreaking health and fitness insights, faster charging, and innovative safety features, all packed into a sleek, durable device. It's a timeless classic, made for modern living.
Monumental display
Series 10 is a major milestone for Apple Watch. It features our biggest and most advanced display yet, showing more information onscreen than ever. With Apple’s first wide-angle OLED Display, the screen is brighter when viewed from an angle, making it easier to read with a quick glance.
Sleek form
Series 10 is our thinnest watch ever. To make this possible, we re-engineered nearly every aspect of it, including the SiP, Digital Crown, speaker, front crystal and antenna. It all comes together to create a watch that’s packed full of innovation.
Series 10 has the largest screen area of any Apple Watch. It has up to 75% more screen area than Series 3 and up to 30% more screen area than Series 4, 5, 6 and SE. So you can see and do even more.
Health insights for days. And nights
From sleep tracking to heart health notifications and much more, the advanced sensors in Series 10 help you better understand your health.
- Sleep apnoea is a condition where breathing stops repeatedly and causes disrupted sleep. If untreated, it can lead to hypertension, type 2 diabetes and cardiac issues. You can now be notified if signs of sleep apnoea are detected and receive a report that helps you navigate conversations with your healthcare provider. 80% of sleep apnoea cases are undiagnosed
- Sleep on it. Get help setting up a bedtime routine and tracking your sleep. See the time you spent in REM, Core and Deep sleep, as well as when you might have woken up. If you’re running low on battery, you can get 8 hours of sleep tracking with just an 8-minute charge
- Listen to your heart. With the ECG app, Apple Watch Series 10 is capable of generating an ECG similar to a single-lead electrocardiogram. And with the Heart Rate app, you can get notifications for high and low heart rate as well as an irregular rhythm
- Vital metrics. The new Vitals app helps you identify changes in your daily health status. Quickly see your key overnight health metrics right on your wrist including heart rate, respiratory rate, wrist temperature and sleep duration
- Understand your cycle. Apple Watch has an innovative sensor that tracks your temperature while you sleep. The Cycle Tracking app uses this data to provide a retrospective estimate of when you likely ovulated, which can be helpful for family planning
Fit for anything
Series 10 is the perfect fitness partner. It motivates you to stay active, tracks all your workouts and gives you the metrics you need.
The new water temperature sensor gives you more information for your swim workouts. And a new depth sensor makes Series 10 great for swimming and snorkelling.10 So go on, make a splash.
- Exercise your options. From running and strength training to Pilates and dance, Apple Watch delivers a healthy number of ways to work out and all the metrics you could want
- Run rings around your day. The Activity app tracks your fitness goals and encourages you to close your Move, Exercise and Stand rings every day. Now you can easily pause your Activity rings or adjust your goals for every day of the week
- Work it out with training load. Now you can see how the intensity and duration of your workouts may impact your body over time. So you can make an educated decision on when to push or when to recover
- Sea the new Tides app. Check conditions for over 115,000 beaches and 5,000 surf spots around the world, including high and low tides, rising and falling tides, and sunrise and sunset
- Your snorkelling buddy. The Oceanic+ app comes to Series 10 with fun, new snorkelling features. While underwater, you’ll be able to track your time, maximum depth, direction and other metrics
- Apple Watch plus Fitness+. Using Apple Watch with Fitness+ lets you see your real-time metrics onscreen. And you get the freedom of audio-guided walks, runs and meditations when you don’t have your iPhone with you
Intelligent ways to stay connected
- Stay connected to the people and things that you care about most. Cellular lets you keep in touch, even when you don’t have your iPhone nearby. And intelligent new features help you stay informed and on top of everything
- Smarts that stack up. The Smart Stack automatically shows relevant information throughout the day based on time, location and more. Like if rain is coming. Live Activities can keep you updated on things like sports scores or your upcoming flight
- Words travel fast. The new Translate app automatically adds a widget to your Smart Stack when you’re travelling somewhere a different language is spoken. You can even download languages to your watch so you can use Translate without your iPhone, Wi-Fi or a mobile data connection
- Go without your phone. Take a call from the trail. Return a text on your run. Cellular lets you leave your phone behind without missing a beat
- Always have money at hand. Pay from your wrist with Apple Pay. You can also use the Wallet app as your home key, vehicle key, boarding pass and travel card
- No more hide and seek. Precision Finding directs you to your iPhone by showing you its distance and direction.15 When you get close, haptic feedback, an audible chirp and a visual indicator help you zero in on it
- Hear here. Easily stream music, podcasts and audiobooks with AirPods. If you don’t have headphones nearby and want to listen to something quickly, you can now play audio through the Apple Watch speaker
- More apps in a tap. Get access to tens of thousands of apps with the App Store. It’s a great way to customise your watch for whatever you love to do
Keep help close at hand
Life is full of the unexpected. That’s why Apple Watch is there to call for help when you need it most. And now it can let someone know when you’ve safely made it to a destination.
- Need help? Apple Watch has your back. Just press and hold the side button to call emergency services and share your location
- Apple Watch can automatically detect if you’ve taken a hard fall or been in a serious car crash. If you need help, it will call emergency services, share your location and notify your emergency contacts
- Check In notifies someone when you arrive at a destination. If you’re going for a run after dark, you can start a Check In for the duration of your workout to automatically notify a friend when you’ve finished
Key Features:
Chip
- S10 SiP with 64‑bit dual-core processor
- 4‑core Neural Engine
Controls
- Digital Crown with haptic feedback
- Side button
- Double tap gesture
- Siri
Health and Wellness
- ECG app
- Cycle Tracking app with retrospective ovulation estimates
- Heart Rate app
- High and low heart rate notifications
- Irregular rhythm notifications
- Medications app
- Mindfulness app with state of mind tracking
- Noise app
- Sleep app including sleep stages
- Sleep apnoea notifications
Display
- Always‑On Retina LTPO3 display
- Wide‑angle OLED
- Up to 40% brighter when viewed at an angle
- Edge‑to‑edge display
- Ion‑X front glass (aluminium cases)
- Sapphire front crystal (titanium cases)
- Up to 2,000 nits maximum brightness
- 1 nit minimum brightness
- 326 pixels per inch
Audio
Power and Battery Life
- All‑day battery life, up to 18 hours of normal use
- Up to 36 hours in Low Power Mode
- Built‑in rechargable lithium‑ion battery
- Fast‑charge capable
- Up to 80% charge in about 30 minutes
- 15 minutes for up to 8 hours of normal use
- 8 minutes for up to 8 hours of sleep tracking
Safety
- Emergency SOS
- International emergency calling
- Crash Detection
- Fall Detection
- Noise monitoring
- Backtrack
Accessibility
Built‑in accessibility features supporting vision, mobility, hearing and cognitive disabilities.
Features include:
- VoiceOver
- Zoom
- On/Off Labels
- Reduce Transparency
- Increase Contrast
- Colour Filters
- Text Size
- Bold Text
- Reduce Motion
- Hourly Chimes
- AssistiveTouch
- Button Click Speed
- Touch Accommodations
- Auto-Answer Calls
- Type to Siri
- RTT Support
- Audio Volume Balance
- Auto Transcription
- Live Speech
- Accessibility Shortcut
- Mono Audio
- Taptic Time
- Personal Voice
Connectivity
- L1 GPS, GNSS, Galileo and BeiDou
- LTE and UMTS
- Wi‑Fi 4 (802.11n)
- Bluetooth 5.3
- Second-generation Ultra Wideband chip
- Apple Pay
- GymKit
- International roaming
Durability
- Water resistance 50m (swimproof)
- Dust resistance IP6X
Workouts and Activity
Running
- Custom workouts
- Customisable Workout Views
- Training load
- Heart Rate Zones
- Race Route
- Pacer
- Stride length, ground contact time and vertical oscillation
- Multisport workout
Hiking
- Compass with bearing, incline, elevation and coordinates
- Custom waypoints
- Automatically generated waypoints to cellular connectivity
- Backtrack GPS data
- Offline maps with custom route creation
- Topographic maps for thousands of national and regional parks (US only)
- Hundreds of curated hikes across all 63 US national parks
Cycling
- Average speed, elevation gained and distance
- Connection to cycling accessories via Bluetooth
- Functional Threshold Power
- Power Zones
- Cadence
- Live Activity on iPhone
Swimming
- Pool swim or open water swim
- Custom workouts for pool swims
- Splits and auto sets
- SWOLF score
- Automatic stroke detection
- Kickboard detection
- Average pace, total distance and lengths
More Workouts
- Skiing
- Snowboarding
- Outdoor Rowing
- Paddling
- Golf
- Walk
- Elliptical
- Rowing Machine
- Stair Stepper
- HIIT
- Yoga
- Functional Stength Training
- Dance
- Cooldown
- Core Training
- Pilates
- Tai Chi
- Wheelchair
- Kickboxing
- Multisport
- Other
Box Contains:
- Apple Watch Series 10
- Strap
- Apple Watch Magnetic Fast Charger to USB‑C Cable (1m)
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WHY APPLE WATCH SERIES 10
Boasting a larger display with up to 30% more screen area² and a thinner, lighter design², Apple Watch Series 10 offers advanced health and fitness tracking, safety features, and faster charging that delivers 80% battery in about 30 minutes.⁵
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ADVANCED HEALTH INSIGHTS
Get an ECG anytime, receive notifications for high/low heart rates or irregular rhythms, and track overnight metrics with the Vitals app. Now with sleep apnea notifications¹ and retrospective ovulation estimates.⁸
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A POWERFUL FITNESS PARTNER
Measure your movement with customizable Activity rings, track workouts with advanced metrics, and dive deeper with depth and water temperature sensors. Plus, enjoy three months of Apple Fitness+ free with your Apple Watch purchase.¹⁰
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STAY CONNECTED
Text, call, listen to music, use Siri, and stay connected on the go. With GPS and Wi-Fi, Apple Watch Series 10 keeps you in touch with the world, even without your iPhone nearby.
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INNOVATIVE SAFETY FEATURES
Fall Detection and Crash Detection automatically connect you to emergency services in critical situations. With Emergency SOS and Check In, you can notify loved ones of your whereabouts instantly.⁴
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INCREDIBLE DURABILITY
With crack-resistant glass, IP6X-certified dust resistance, and water resistance up to 50 meters,¹³ the Apple Watch Series 10 is built to endure your most active moments.
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CARBON NEUTRAL
Apple Watch Series 10 is carbon neutral when paired with select straps, supporting Apple's commitment to environmental sustainability. Learn more at apple.com/uk/2030.
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SIMPLY COMPATIBLE
Seamlessly integrates with your Apple devices. Unlock your Mac, pay with Apple Pay, and use Precision Finding to locate your iPhone with second-generation Ultra Wideband technology.¹⁵
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EASILY CUSTOMIZABLE
Choose from a wide range of straps and customizable watch faces, allowing you to personalize your Apple Watch to fit your mood or style.
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CELLULAR CONNECTIVITY (for GPS + Cellular models)
Stay connected without your iPhone. With a mobile service plan, you can text, call, and stream music directly from your watch. Family Setup even lets you set up Apple Watch for kids without an iPhone, ensuring everyone stays connected and safe.¹⁶
Experience a timeless piece of technology with the Apple Watch Series 10, where bigger, thinner, and smarter come together in perfect harmony.
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