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    Sony Bravia 7 55" 4K Smart TV - Dark Silver | K55XR70PU

    K55XR70PU In Stock

    • Yes
    • 4K
    • QLED
    • 120
    • Android TV
    Product Information
    Included in this price is a contribution to recycling cost of €5
    • Bring cinematic pictures home

      Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.

      Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.

      Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.

      All-round cinematic, go beyond conventional virtual surround sound

      It’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.

      Ready for 360 Spatial Sound Personalizer

      Tailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.

      Control your BRAVIA Theatre effortlessly

      Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

      Sony | BRAVIA Connect app

      Control BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.

      HDMI connection. Easier for everyone.

      Never again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC/ACS terminal makes linking up easier for everyone.

      Single view, simultaneous sound

      Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.

      Everything you stream. All on one screen.

      Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

      IMAX Enhanced sound by DTS:X

      You can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.

      Bring the cinematic experience home, enjoy movies included with BRAVIA

      Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.

      SONY PICTURES CORE brings the cinematic experience home

      This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.

      Watch Netflix in studio quality, automatically optimised

      See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.

      Sony and Prime Video bring studio pictures home

      See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.

      Immersive movie experience

      Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievablly atmospheric and immersive viewing experience.

      Stay tuned. Stay calm.

      See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.

      Just use your voice to control your TV with help from Google Assistant

      Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say "Hey Google" to get started.

      Connect with your Alexa

      Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.[FN|Amazon Alexa enabled devices (sold separately) compatible with Sony TV’s powered by Google TV. Amazon account required. Subscriptions may be required to access certain content.

      Chromecast built-in

      Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

      Compatible with Apple AirPlay 2

      Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

      Ask Siri to control your TV with just your voice

      Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

      Apple Fitness+. Now on BRAVIA.

      Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.

      More intuitive. Modern interface.

      Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.

      Best seat. Anywhere. Anytime.

      Wherever you are, everything’s perfect. Detecting your position, brightness of your room environment and reflection from ambient light conditions, BRAVIA Cam adjusts brightness, contrast, sound balance and volume so your experience is optimised to where you’re sitting.

      Auto Power Saving

      Saves energy. With BRAVIA Cam, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

      Proximity Alert

      Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

      A handy way to control your TV

      As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

      Video chat on a bigger screen

      Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam.

      Camera covered, privacy protected

      One swipe protects your privacy. Simply use the switch on top of BRAVIA Cam to close the camera cover. Attaching and detaching BRAVIA Cam is so easy.

      Eco Remote. Easy to clean and use.

      Controls everything. Our compact Eco Remote uses approximately 80 recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.

      Balancing environment and entertainment

      Less environmental impact, more immersive pictures and sound. BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.

      Keep brightness. Save Power.

      Screen brightness optimised to your room with ambient light sensing. As our XR Backlight Master Drive controls LEDs precisely, you’ll see realistic pictures while saving power.

      Check your eco settings. See your power usage.

      Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

      Made with recycled plastic

      Designed to be sustainable. Our compact Eco Remote uses approximately 80 recycled plastic.

      Beautiful design. Made durable. With less virgin plastic.

      Sony-developed SORPLAS recycled plastics are used in our TVs to reduce virgin plastics by approximately 60 while maintaining durability. This TV also uses recycled materials for optical parts and 48 less plastic in its packaging.

      Less packaging. Less CO2.

      Our packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.

      One Slate. Sophisticated from everywhere.

      Totally unified. Our One Slate concept fuses screen and bezel into a single slate, minimising distractions and maximising your experience.

      Vibration finish. Harmonises with your home.

      Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.

      Perfectly integrates TV and soundbar, almost no stand visible

      Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.

      Multi-purpose stand fits your style

      Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.

      Perfect for PlayStation? 5

      Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

      Auto HDR Tone Mapping

      Auto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

      Auto Genre Picture Mode

      BRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

      Stream PlayStation games to your BRAVIA

      Control your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend's house.

      One place for all your game settings

      Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

      Dolby Vision for gaming. Supported.

      This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.

      Various features in HDMI 2.1

      With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.

      Information on security updates

      Where a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.

      Box Contains:

      • Table Top Stand
      • Voice Remote Control
      • Remote Control
      • Batteries
      • AC Power Cord
      • USB Type-C Cable
      • Operating Instructions
      • Quick Setup Guide
      K55XR70PU
    • General
      Brand Sony
      Colour Dark Silver
      Series BRAVIA 7
      Design Seamless Edge
      Saorview Approved Yes
      Irish Digital Ready Yes
      Refresh Rate (Hz) 120
      Operating System Android TV
      Smart TV
      Is Smart TV? Yes
      Has Wifi? Yes
      Display
      Screen Type QLED
      Screen Size 55"
      Resolution 4K
      Picture Enhancement XR Processor
      Motion Enhancement XR Motion Clarity, Auto Mode
      Viewing Angle (right/left) 178 Degrees
      Viewing Angle (up/down) 178 Degrees
      Picture Mode Settings Vivid, Standard, Cinema, Professional, Calm, Photo, IMAX Enhanced, Dolby Vision (Vivid/Bright/Dark/Game), FPS game, RTS game
      Sound
      Power Output 40W
      Speakers 4
      Environmental
      Energy Rating E
      Energy Consumption kWh/1000h 64
      Power Consumption - On Mode 97 kWh/1000h
      Power Consumption (standby) 0.5W
      Connectivity
      HDMI Ports 4
      USB ports 2
      HDMI 4K120/eARC/VRR/ALLM/SBTM(Source-Based Tone Mapping)
      Ethernet Yes
      PC in Yes
      Digital Audio Out (optical) Yes
      Dimensions
      Width (mm) 1225
      Depth (mm) 56
      Height (mm) 709
      Weight (kg) 19.9
      Meta Information
      EAN Code 4548736159907
      Main
      Warranty 2 Years
    • 6A911CED-8348-4C35-99FF-D57CF4B71FC8 DID Protection Plan

      Get complete peace of mind with DID Protection Plan, powered by AIG.

      Extended cover for up to 5yrs Parts & Labour Accidental damage cover
      More information on our protection plans can be found here

      Standard

      Included
    • To read about our Delivery and Returns information, click here

       

    Description

    Bring cinematic pictures home

    Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.

    Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.

    Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.

    All-round cinematic, go beyond conventional virtual surround sound

    It’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.

    Ready for 360 Spatial Sound Personalizer

    Tailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.

    Control your BRAVIA Theatre effortlessly

    Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

    Sony | BRAVIA Connect app

    Control BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.

    HDMI connection. Easier for everyone.

    Never again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC/ACS terminal makes linking up easier for everyone.

    Single view, simultaneous sound

    Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.

    Everything you stream. All on one screen.

    Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

    IMAX Enhanced sound by DTS:X

    You can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.

    Bring the cinematic experience home, enjoy movies included with BRAVIA

    Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.

    SONY PICTURES CORE brings the cinematic experience home

    This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.

    Watch Netflix in studio quality, automatically optimised

    See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.

    Sony and Prime Video bring studio pictures home

    See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.

    Immersive movie experience

    Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievablly atmospheric and immersive viewing experience.

    Stay tuned. Stay calm.

    See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.

    Just use your voice to control your TV with help from Google Assistant

    Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say "Hey Google" to get started.

    Connect with your Alexa

    Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.[FN|Amazon Alexa enabled devices (sold separately) compatible with Sony TV’s powered by Google TV. Amazon account required. Subscriptions may be required to access certain content.

    Chromecast built-in

    Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

    Compatible with Apple AirPlay 2

    Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

    Ask Siri to control your TV with just your voice

    Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

    Apple Fitness+. Now on BRAVIA.

    Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.

    More intuitive. Modern interface.

    Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.

    Best seat. Anywhere. Anytime.

    Wherever you are, everything’s perfect. Detecting your position, brightness of your room environment and reflection from ambient light conditions, BRAVIA Cam adjusts brightness, contrast, sound balance and volume so your experience is optimised to where you’re sitting.

    Auto Power Saving

    Saves energy. With BRAVIA Cam, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

    Proximity Alert

    Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

    A handy way to control your TV

    As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

    Video chat on a bigger screen

    Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam.

    Camera covered, privacy protected

    One swipe protects your privacy. Simply use the switch on top of BRAVIA Cam to close the camera cover. Attaching and detaching BRAVIA Cam is so easy.

    Eco Remote. Easy to clean and use.

    Controls everything. Our compact Eco Remote uses approximately 80 recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.

    Balancing environment and entertainment

    Less environmental impact, more immersive pictures and sound. BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.

    Keep brightness. Save Power.

    Screen brightness optimised to your room with ambient light sensing. As our XR Backlight Master Drive controls LEDs precisely, you’ll see realistic pictures while saving power.

    Check your eco settings. See your power usage.

    Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

    Made with recycled plastic

    Designed to be sustainable. Our compact Eco Remote uses approximately 80 recycled plastic.

    Beautiful design. Made durable. With less virgin plastic.

    Sony-developed SORPLAS recycled plastics are used in our TVs to reduce virgin plastics by approximately 60 while maintaining durability. This TV also uses recycled materials for optical parts and 48 less plastic in its packaging.

    Less packaging. Less CO2.

    Our packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.

    One Slate. Sophisticated from everywhere.

    Totally unified. Our One Slate concept fuses screen and bezel into a single slate, minimising distractions and maximising your experience.

    Vibration finish. Harmonises with your home.

    Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.

    Perfectly integrates TV and soundbar, almost no stand visible

    Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.

    Multi-purpose stand fits your style

    Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.

    Perfect for PlayStation? 5

    Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

    Auto HDR Tone Mapping

    Auto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

    Auto Genre Picture Mode

    BRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

    Stream PlayStation games to your BRAVIA

    Control your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend's house.

    One place for all your game settings

    Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

    Dolby Vision for gaming. Supported.

    This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.

    Various features in HDMI 2.1

    With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.

    Information on security updates

    Where a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.

    Box Contains:

    • Table Top Stand
    • Voice Remote Control
    • Remote Control
    • Batteries
    • AC Power Cord
    • USB Type-C Cable
    • Operating Instructions
    • Quick Setup Guide
    Specifications
    General
    Brand Sony
    Colour Dark Silver
    Series BRAVIA 7
    Design Seamless Edge
    Saorview Approved Yes
    Irish Digital Ready Yes
    Refresh Rate (Hz) 120
    Operating System Android TV
    Smart TV
    Is Smart TV? Yes
    Has Wifi? Yes
    Display
    Screen Type QLED
    Screen Size 55"
    Resolution 4K
    Picture Enhancement XR Processor
    Motion Enhancement XR Motion Clarity, Auto Mode
    Viewing Angle (right/left) 178 Degrees
    Viewing Angle (up/down) 178 Degrees
    Picture Mode Settings Vivid, Standard, Cinema, Professional, Calm, Photo, IMAX Enhanced, Dolby Vision (Vivid/Bright/Dark/Game), FPS game, RTS game
    Sound
    Power Output 40W
    Speakers 4
    Environmental
    Energy Rating E
    Energy Consumption kWh/1000h 64
    Power Consumption - On Mode 97 kWh/1000h
    Power Consumption (standby) 0.5W
    Connectivity
    HDMI Ports 4
    USB ports 2
    HDMI 4K120/eARC/VRR/ALLM/SBTM(Source-Based Tone Mapping)
    Ethernet Yes
    PC in Yes
    Digital Audio Out (optical) Yes
    Dimensions
    Width (mm) 1225
    Depth (mm) 56
    Height (mm) 709
    Weight (kg) 19.9
    Meta Information
    EAN Code 4548736159907
    Main
    Warranty 2 Years
    Warranty

    6A911CED-8348-4C35-99FF-D57CF4B71FC8 DID Protection Plan

    Get complete peace of mind with DID Protection Plan, powered by AIG.

    Extended cover for up to 5yrs Parts & Labour Accidental damage cover
    More information on our protection plans can be found here

    Standard

    Included
    Delivery & Returns

    To read about our Delivery and Returns information, click here

     

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